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Product Developement
 

                   

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Moving from Prototype to an outside User’s Hands is major tricky.

Your product is not a black box, not a device, not a consumable, not even a service. 

 

It's a Pain Killer

 

You Company is involved in pain management.  The management of your customers Pain

 

Your product is a solution to some kind of pain in your customer's life.  Why else would they want it? 

 

The amount they are willing to pay for that solution has a direct relation to the quantity of pain they feel.  Rather, the amount they want to stop feeling.

 

Pain relief!  Not pain instigation.  It is your job to avoid pain creating situations for the user. 

 

"How?"  You ask.  The easiest answer is to go back to Thoreau. 

 

"Simplify.  Simplify.  Simplify."  

 

The more complex a device, the more parts there are to foul up and break.

A good technology requires:

 

  •     Concept simplification,

  •     Division into interacting modules,

  •     Outside laboratory testing,

  •     Alpha site testing, problem listing and resolution,

  •     Beta testing in a hands off environment.

 

Product development and product testing should go hand-in-hand. 

 

Fundamentally, the product needs to get into someone else’s hands A.S.A.P.

Someone other than the developers and their lab folks.  Someone on the outside of your Company that wants a solution to their pain to work well. 

 

"That shouldn't happen."  Or "That normally doesn't happen."  are said all too much in this world.

 

Real world testing is the only way to know all the little, uncontrolled things that could and will go wrong.

 

Two things never to say or think about your product:

  1. Our product never breaks.

  2. Our product will only be purchased by smart people.

Don't say it because you'll be wrong on both counts.  Everything breaks and can get screwed up by someone, even smart people.

 

Design for it.  Prepare your training and support to deal with it. 

 

Molecular Biolectrics can assist your company in developing the testing plan and setting up and managing the testing sites.

 

Or see The Trade Craft Section here to read these documents on-line.


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Last modified: 04/24/2008