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Just because it is a great idea doesn’t mean someone will buy it.
Making the Market Aware - Being Aware of the Market.
Users need to know your product / solution exists. They need to know it from people they trust. Generally, this doesn't include Sales people. In the present jargon it's called Viral marketing. Really, it's just word of mouth. But are there enough mouths to make the product a success?
Is there demand enough to make a new product solution profitable?
Is the market growth rate high enough to sustain your Company into the future?
All markets are shared. Can your product leverage out 3% or even 1% of that market?
Even more importantly for a small company, can this one product lead to other offering? Is there a sustainable product line inherent in the technology?
What percentage of that market can your company hope to capture? It will never be 100%. Market penetration is always a struggle. Once you break into the market, competition will drive down your profits.
The market is full of products that are the Best and the Most Innovative, the Most Unique.
How does your company’s offerings stand out from all of the rest? You had better have a clear answer to that question at the very beginning of your endeavor.
"Why did you bother?" Is always a legitimate question. You need a compelling answer.
The Subconscious always wins. A Law of Hypnosis.
All buying decisions are emotional decisions. A. Hicks, Ph.D.
It comes back down to Pain Relief. Pain is not an emotion.
Pleasure and satisfaction from a job well done is an emotion.
Anger from a job botched up by device failure is an emotion.
You must market to the emotions. The bigger the emotion, the more positive the emotion, the better.
Molecular Biolectrics can assist your company in market size and targeting analysis and in developing the proper marketing strategy to introduce our products to the most likely users.
Or see The Trade Craft Section here to read these documents on-line.
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